Inspiring the world through
Japan’s cultural heritage
boutique destination management company
Introduction
Smart Discovery, Inc. is a boutique Destination Management Company dedicated to curating transformative journeys for travelers who appreciate culture, heritage, and the art of fine living.
We reveal Japan’s timeless traditions, celebrated gastronomy, and authentic encounters with local communities—experiences that enrich the soul and linger in memory. Every journey is thoughtfully designed with elegance and precision, weaving together moments of beauty, meaning, and discovery. With Smart Discovery, travel becomes more than visiting—it becomes a way of truly experiencing Japan at its most inspiring
The story behind our name
Our name finds its origin in Lisbon, at the Monument of Discovery. As a university student preparing for an Atlantic crossing, our founder stopped unexpectedly in Lisbon to fix issues of a sailing boat. There, standing before the monument, he felt deep reverence for the courage and curiosity of those who once set sail into the unknown.
That spirit became the compass we follow today.
●Discovery for Travelers — the awakening of wonder and meaning through beauty and connection.
● Discovery for Communities — the renewal of pride and vitality through shared heritage and value.
● Discovery for Ourselves — the joy of growth through learning, creativity, and purpose.
All of these discoveries, woven with elegance and care, are what give life to our name:
Smart Discovery.
Business focus
Experiences with regional food culture and agriculture, making connections with producers and chefs
Engaging with unique traditions and heritage through exchanges with locals
Escaping the urban bustle to discover authentic landscapes and rural lifestyles
Distinctive strengths
More than 30 years in the travel industry across Europe, Asia, and Oceania—bringing an international lens while honoring Japan’s authenticity.
Target markets & Partnerships
Target Travelers
Affluent, intellectually curious
travelers from Europe, North America, Australia,
and Singapore, with strong interest in culture,
history, and gastronomy
Partnership Strategy
▪ Luxury travel agencies abroad
▪ Affluent traveler communities
▪ Domestic DMCs, DMOs, and regional
operators
▪ International MICE / incentive travel
companies
Founder profile
MOTOI MORI
• 13 years at Booking.com / Agoda — Top Global OTAs. Led strategic partnerships
across Japan, Korea, Southeast Asia, and Oceania
• 19 years at JTB Corp. — Japan’s largest travel company. Engaged in sales, marketing,
business development, corporate planning, and overseas subsidiary management.
Played a key role in the launch of “Boutique JTB”, a service dedicated to luxury inbound
travel experiences
• Bachelor of Law, Kyoto University (Japan)
• Executive Global MBA, IE Business School (Spain)
• Master in Agribusiness Management, Rome Business School (Italy)
• Online digital Strategy Programs, Massachusetts Institute of Technology/National
University of Singapore
Company overview
Travel Agency Business License Type II 神奈川県知事登録旅行業第2- 1303号
• Planning and operation of high-value travel products
• Development of tourism content utilizing regional assets
• Luxury inbound travel services for affluent travelers
• Consulting services for overseas travel-tech companies entering Japan
Inquiry
Please feel free to contact our dedicated concierge.